Best foot forward for Christmas

THE BRIEF

Multinational footwear retailer Foot Locker was looking for some point of sale materials and in-store promotional concepts to use across its UK stores in the run up to Christmas.

The company wanted something fresh, innovative and focused on their core offering – high quality sports footwear.

 

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THE RESULT

Combining Christmas icons with popular shoe designs and material elements, we created a range of stunning Christmas display boxes, carrier bags and festive tags.

Each of the Christmas box panels featured a different element of a sports shoe, made festive with a Christmas colour scheme and iconography. On the festive tags and carriers, we utilised shoelaces to create simple Christmas images, in a tactile, memorable design the client loved.