PACKAGING WITH REAL PALEO POWER!

THE BRIEF

When a Yorkshire start-up wanted to launch an exciting range of Paleo-inspired, primal energy bars for the modern day hunter-gatherer, they came to Now Then for support with the branding and packaging.

The company wanted something that would appeal to both the fitness crowd, and the growing number of people following a Paleo diet. With a unique product in a competitive marketplace, the company wanted something that would really stand out.

 

coffee-barcoffee-bar
coc-barcoc-bar
macadamia-barmacadamia-bar

THE RESULT

The result is this fresh and vibrant concept – it’s the perfect match for the healthy, delicious bars inside. The core ingredients are a key part of the design concept – after all, it’s these that set Fossil Fuel bars apart from the competition.

Bright colours accent the white packaging to maximise impact, and the oil splash graphical elements complete the concept – paying homage to the Fossil Fuel name. The bars have proved hugely popular, and the business has already been taken over by new investors hungry to capitalise on the success of the brand.