Launching a cool new tipple

THE BRIEF

An exciting new Chilean fortified wine was about to be launched to the European markets, and the makers wanted to make a big splash with the packaging.

At home in a club or festival, Goldstoff is a cool, premium party drink aimed at super-social 20 something’s, so the packaging needed to be appealing, and give off an air of real quality.

 

THE RESULT

Drawing influence from a bohemian, hipster-inspired festival theme, we created a design to showcase Goldstoff’s laid-back, cool style and South American party heritage whist retaining a high-class, premium and quality feel.